Lamar Public Library

How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).
 
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.
 
America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for...

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

This study explores the unique characteristics of Colorado wine consumer segments and provides some insights to the types of varietals, production claims and marketing channels from which each segment shows distinct differences from other consumers.

For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak.The goodBetter...